commercialsnmore

This commercial is funny because it shows not only a young girl texting to her friends, but an older grandmother doing the same thing. Everyone except the mother is speaking the way they text. The mother even asks the grandmother who she could be texting. The grandmother replies “idk, my bff Rose.” The subtitles spell it out for us “I don’t know, my best friend Rose.”

It shows us that texting is not something that only teenagers and 20-somethings use now. AT&T is trying to show everyone that they should get a phone (from them) so they can be in touch with today’s culture, because everyone is doing it.

 The Lesson of The Day: AT&T has always taken a strong family position. They try to show how they bring families together with their service in every commercial. This example is no different. My previous post in the link above used emotion to show how cell phones allow families to stay connected no matter how far apart they are. This commercial uses humor to show how all members of the family can use the same technology in the same way. Both commercials are effective in getting their message of connecting families across.