Mar 23 2009
CarFax Commercial
This commercial shows a car that is on fire and being put out by a fireman. At the bottom of the screen, the car information is being typed in. The car is for sale. The person, that cannot be seen, types in that the car is a 1999 with low miles. Then “Minor smoke damage” is typed in. That line is erased and replaced with “Totally reconditioned” only to be replaced with “This car is HOT!!!” Finally, the announcer comes on to tell us to never buy a car without a CarFax vehicle history report.
The whole time the “facts” are being typed in, the car is being hosed down due to the fire. The point is that people lie about what has happened to their cars in order to sell it. CarFax can tell you what really happened to the car.
The Lesson of The Day: This commercial lets us watch as a person changes the car description from the truth to something that is not the truth. We can see the thought process and see how easy it is do. Being able to relate to it makes it believable, which makes it work.
