commercialsnmore

   The first time I saw this commercial on TV, I thought it was stupid. There is a llama and a guy chewing on Starburst. When they finish eating them, they nod to each other. The guy gives the llama another candy and the llama gives the guy a piece. Finally, the announcer comes on and tells us to “Share something juicy.”

 

Because the commercial is so odd, it keeps our attention. We want to see if something is going to happen. The problem is, the commercial is 35 seconds. I believe this would have worked better as a 15 second commercial. Every time I see this commercial, I change the channel. However, I have been thinking about Starburst more, which is the point of the commercial.

 

The commercial below is an older Starburst commercial that pretty much stuck to the Internet. I had to add it to this post because I really liked it and wanted to give it an honorable mention.

 

The Lesson of the day: As I have mentioned before, commercials are created for at least one of three reasons: To introduce a new product or service, to promote a sale or other promotion, and/or to remind consumers of a product or service. This commercial above is a reminder commercial. They want to remind consumers that there is a juicy, chewy candy that can satisfy your sweet tooth. It almost doesn’t matter what is in the commercial as long as the viewers will be able to connect it with the product.    

 

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