commercialsnmore

The first thing that I noticed about this commercial is the way the guy says the lines. 6 Hour Power. Energy that lasts. The sentences are short and separate. At the very end, when it is on TV, there is a guy that jumps up from an office chair and says “Now I’m ready.” I didn’t even think that was part of this commercial until it was on twice in a row. So, I went to YouTube. Now I understand why they never show the first part on TV. What I don’t understand is why they didn’t cut that part out like they did with the beginning.

Lesson of The Day: Everyone knows sex sells, but there is a line. This full length commercial has crossed the line. Because it has crossed the line, it had to be cut in half when it is shown on TV. That means the poorly read lines are the only part that people will see and the commercial has to get its message across in a shorter time. Commercials need to make sure they do not cross the line, what ever that line is. 

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