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 Dove is a brand from Unilever. It had been around for long time. They have always had great commercials, so when I was this one, it was not a big surprise. This commercial is blog worthy because of the message it is communicating. That message is that “real women”, that is, average women, do not look like models.  Unilever has started a self-esteem workshop for girls. This may seem odd for a beauty care company to do, but it will help them in the long run. The intention is focused on building self esteem, but it is also breeding customers for life. The girls in the workshop will know about Dove products and because of that, they will more likely buy Dove products when they are older.  This commercial is supposed to make you feel better about not being a supermodel and relate to the brand. The philosophy is if you can relate to the product, you will buy, use, and tell your friends about the product.  Lesson of the day: The commercial is not focused on telling the viewer about the product. It is focused on making the viewer learn something about the company and feeling good about the company. At the end of the commercial, it mentions the product. There are many companies that use this strategy, and with good results.